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Meet Jasmine Yarbrough

Meet Jasmine Yarbrough and Tamie Ingham of comfortable, yet head-turning shoe label Mara & Mine

As difficult as it is to manage time zones and glitchy phone lines, speaking with Jasmine Yarbrough and Tamie Ingham across multiple devices is a flash insight into the lives the pair lead. “Sorry, Jas, you go!” says Ingham, laughing, speaking from the pair’s base in Los Angeles to Yarbrough in Sydney visiting family. “Tamie was dressing me a lot for fashion shoots and shows, so we got to work together,” the former model says of Ingham’s previous career as a stylist, telling the story of how the friends and co-directors of shoe label Mara & Mine met. “We have a lot of mutual friends, so we’d always see each other socially.”

The Australian-born Ingham and Yarbrough came to their present roles through a current that is still carrying them along: travel. “We were in Capri and we were invited to a really good friend’s party,” says Yarbrough, flitting quickly to the duo’s next formative narrative. “We left the hotel in high heels, and a cobblestone street and high heels just don’t go together, so we said: ‘How good would flats be?’, but thought not because [the party] was really dressy. When we arrived, we realised every woman had flats on, and they looked so chic. So we thought: ‘We have to emulate this.’”

Ingham is quick to emphasise the practical element – most of their shoes are lined in lambskin for comfort – something that stemmed from her experience as a stylist in Sydney. “Being expected to run from set to PR appointments in heels just wasn’t really exciting for us,” she says, a sentiment that spoke directly to their high-powered customer base with the need to shift swiftly between off- and on-duty modes, including Margot Robbie, Kendall Jenner and Cara Delevingne.

“It was a shock to Jas and I,” remembers Ingham of seeing Delevingne in a pair of their signature Jem skull slippers; shoes with the foot’s skeleton embroidered on the toes like a luxury X-ray composite. “I think we first saw it in Japanese Vogue. We were sent this image and we couldn’t believe it. We were getting calls from stores internationally ... and then it just expanded.

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Kirjoitettu Tuesday 02.01.2018


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